What role does public relations play in modern digital marketing strategies? What role should it play in yours, and why? Get answers from KWSM’s in-house marketing specialists in the posts below.
Product launches, service updates, data trends, and more are all company news that’s good for a press release. Find out why it’s important for your audiences.
In the summer of 2022, our client, a US-based plastic sheeting manufacturer, was getting ready to launch a new mold vapor barrier product. They enlisted
Marketing and public relations are usually discussed as separate industries. Blogs, social media posts, and digital advertisements fall into the marketing bucket. On the PR
It’s 2024 and the way people source their news has changed dramatically. It’s natural for businesses to ask: “Do press releases still work?” As digital
PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship